608.240.2800     Email Us
News

October Member Spotlight: Ashley Bergren, Mortgage Loan Officer

 October 2, 2024      webadmin

 

 

 

 

How long have you been working in the real estate industry?
13 years

How did you get into real estate?
After graduating college, I embarked on my career journey by starting as a receptionist at a bank, initially taking a role that wasn’t directly aligned with my field of study due to job market constraints. Despite the initial mismatch, this position provided me with valuable exposure to the banking environment, and through dedication and a willingness to learn, I advanced through various roles within the mortgage group, each position allowing me to develop a deeper understanding of the industry. My transition to UW Credit Union, as a processor was a pivotal moment, enabling me to hone my technical skills in mortgage processing. Over time, my accumulated experience and expertise led me to my current role as a loan officer. This role integrates all the knowledge I’ve gained throughout my career, allowing me to effectively assist clients in securing their mortgages while reflecting my growth and commitment to the industry.

What was one of your greatest challenges starting out?
One of my greatest challenges was navigating the complexity of member interactions and managing their expectations, while simultaneously handling the detailed intricacies of the loan process. Early on, I faced difficulties balancing the need for clear, empathetic communication with the technical demands of underwriting and processing. To address this, I invested time in comprehensive training to deepen my understanding of the mortgage products and processes, while also developing my communication skills through workshops and mentorship. By actively seeking feedback from more experienced colleagues and focusing on building strong, trust-based relationships with members, I was able to better manage their concerns and streamline the process.

What advice did you find most helpful when starting out in the industry?
Having a mentor who was deeply engaged in the community significantly enhanced my ability to build and strengthen local relationships. Their active involvement provided me with valuable networking opportunities and insights into the community’s needs and preferences, which in turn helped me connect more effectively with clients and referral partners.

What do you enjoy most about working in real estate?
Working in real estate offers a unique blend of excitement and challenge. One of the most enjoyable aspects is the opportunity to help people find their dream homes or make strategic investments. It’s rewarding to be part of such a significant moment in their lives. The dynamic nature of the market keeps things interesting, with new trends, technologies, and properties constantly evolving. Plus, every transaction is different, so there’s always something new to learn and explore.

What is your proudest achievement or favorite memory in real estate?
One of my proudest achievements in real estate was guiding a first-time homebuyer into the perfect loan product that included down payment assistance after searching for a home for two years. This not only made their home purchase possible but also ensured their monthly payments stayed within their budget. It was incredibly fulfilling to see them achieve their dream of homeownership without stretching their finances too thin. Being part of that journey and seeing their relief and excitement was truly a memorable experience.

What advice would you give to someone new to the industry, or someone considering real estate?
My advice would be to focus on building strong relationships and trust – real estate is as much about people as it is about properties. Understanding your clients’ needs, communicating effectively, and being genuinely supportive can set you apart. Invest time in learning the market, staying updated with industry trends, and honing your negotiation skills. Building a solid network and reputation early on can be incredibly valuable and lead to long-term success in the field.

How has being a member of RASCW benefited you?
Being a member of RASCW has been incredibly beneficial for my career. The association offers a wealth of resources and support, including valuable networking opportunities that have helped me connect with other professionals and potential clients. The training and educational programs provided have kept me informed about the latest market trends and best practices, which has been crucial for staying competitive in the industry. Additionally, RASCW’s advocacy efforts ensure that our industry’s interests are well-represented, aiding in navigating regulatory changes effectively. Taking on the role of Chair for the new Young Professionals Network (YPN) has further enhanced these benefits, and has allowed me to connect with even more new professionals, broadening my network and expanding my reach within the industry.

How are you involved and making a difference in your community?
Whether through my work or personal endeavors, I strive to contribute positively and create meaningful impact. In my professional life, this means dedicating myself to excellence and using my skills to help others achieve their goals. On a personal level, it involves engaging with and supporting community initiatives, building connections, and fostering a sense of belonging and progress. By integrating these efforts, I aim to make a lasting and positive difference in the lives of those around me.

If you could have lunch with anyone in the world, alive or not, who would it be?
Kobe Bryant.

Outside of work, what makes you happy?
Spending time with my family and friends, exploring new places through travel, and playing volleyball. The joy of connecting with loved ones, sharing experiences, and creating memories together is unmatched. Traveling opens my eyes to new cultures, landscapes, and adventures, fueling my curiosity and broadening my perspective. And volleyball, with its blend of teamwork, strategy, and physical challenge, provides a wonderful outlet for fun and fitness. Each of these elements brings a unique kind of happiness and fulfillment to my life.